10 Aug 2023
The Power of Destination EV Charging

In our collective pursuit of a more environmentally conscious future, the transition to electric vehicles (EVs) stands out as a significant stride towards combatting climate change. As we embrace this shift, the prospect of delving into the world of EVs can appear daunting, particularly when it comes to mastering the art of efficient charging.

A notable aspect of the EV charging landscape is the concept of destination charging. Enabling seamless charging into your routine, much like how we refuel our conventional cars. Public EV chargers have sprouted across the urban landscape, nestling within the fabric of our daily lives. These charging stations can be found set up within the premises of hotels, busy shopping centers, and bustling workplaces. Here, the notion of destination charging comes into play – an opportunity to top up your EV whilst going about your daily activities.

 Whether it's a luxurious hotel stay or some retail therapy, these are instances where your vehicle and your charging needs can be met without disruption. Rapid charging is another option, adding around 100 miles of range in 30 minutes for your shorter activities.

It’s a common misconception that rapid charging is always the most desirable. Whilst there are times when these speedy chargers are very useful, such as on a long journey when you just need a quick top up, destination is often the most efficient and financially beneficial way to charge, for both the user and the business. Read on to find out why…


Expand the charging network

The simplest reason for businesses to install EV charging stations at destinations is to expand the public charging network. By providing charging stations throughout various locations where people are likely to spend a lot of time, people have more choices and can be more flexible with when and where they charge. This makes the charging ecosystem more accessible and convenient for EV drivers, in turn encouraging people to make the switch to electric!


Alleviate range anxiety for drivers

Range anxiety is the fear of running out of charge before reaching a charging station, and can be a major concern for drivers. Destination charging helps alleviate this anxiety by providing drivers with a sense of security that they can top up as they go about their daily routines, e.g., whilst at work or going for a day out shopping.


Encourage longer journeys for EV drivers

Another reason that discourages people from buying an EV is the fear of limited range when going on long journeys. Destination charging plays a crucial role in overcoming this hurdle. As charging becomes more prevalent in hotels, restaurants, and other leisure destinations, longer journeys become more accessible for EV drivers as they know they have charging points along their route. This is especially true for hotels, as this enables people to fully charge overnight whilst they sleep, with no additional effort!


Boost business sustainability

For businesses, offering destination charging showcases a commitment to sustainability and helps to attract eco-conscious customers. This differentiates businesses from competitors and fosters a positive, eco-friendly brand image, which is very important amidst the climate crisis.


Overall, destination charging plays a key role in the electric vehicle revolution. By providing convenient charging options at places where people spend time, we can increase the charging network, in turn alleviating range anxiety and encouraging extended journeys, all whilst boosting business sustainability. As EV adoption continues to grow, it is essential for businesses, governments, and communities to partake in expanding the destination charging network. Only by doing so can we ensure a greener future for generations to come. So let's embrace the power of destination charging and empower EV drivers in their journey towards a brighter and cleaner future.